It starts with honoring the caregiver
Telford Loving Care is an independently owned, non-medical in-home senior care company preparing to launch in Alpharetta, Roswell, and Milton.
What we believe
Telford Loving Care is an independently owned, private-pay, non-medical in-home senior care company preparing to launch in Alpharetta, Roswell, and Milton, Georgia.
Everything we build rests on one conviction: it starts with honoring the caregiver. We choose our caregivers carefully, train them through our own RN-directed ALTRU Academy, and invest in them, and we mean truly invest: real gratitude, real perks, real respect, and pay worth staying for.
We believe that will matter more than anything else we do, and we intend to prove it. A caregiver who is seen and valued pours genuine care into the people they serve. That is how dignity gets restored, one senior at a time.
What we are building
Matching that treats people as people.
We ask your family seventeen questions about your mother. Where she grew up. The music she came up on. The food she misses. What makes her laugh. We ask every caregiver the same seventeen. Then we look for the overlap and introduce one person, the one we chose, not a stack of profiles to sort through. The care plan defines what gets done. The match decides how it feels.
You meet your caregiver before care begins.
We make the match thoughtfully, then introduce you: a short, warm meeting, easily done online, before the first visit. And if the fit ever does not feel right, tell us and we will make it right.
Four gates before anyone reaches training.
A screen, a behavioral assessment, an interview with our founder or our RN, and a competency check. One standard governs all of it. Would we trust this person in our own mother’s home?
The ALTRU Academy.
Our training is directed by Melanie Honeycutt-Casanova, RN, BSN, CHPN, CCM, CDP, a Certified Dementia Practitioner who is train the trainer certified. Half of what we teach is not personal care at all. It is discernment. The armor people build out of shame at needing help. Dignity under resistance. Why someone refuses a shower, and what to do about it. Caregivers begin with orientation to our standards and can go on to specialty work in dementia and end-of-life support.
Independent on purpose.
No franchise, no franchise fees. The slice of every dollar that franchises send to corporate headquarters, we send to our caregivers instead.
Three cities, on purpose.
Alpharetta, Roswell, and Milton. Small enough to know every family we serve.
Where we are today
We are pre-launch. Our Georgia Private Home Care Provider license application is in process, our founding team is in place, and no client care is being delivered yet.
We are building relationships now so that families have somewhere better to turn the day we open our doors.
A letter from our founder
I sold my house to fund this vision. Not because I had to, but because I believe in it that much.
My name is Dan Telford, and I am building Telford Loving Care on something I have understood my whole life: every person carries the imprint of how they were cared for. The need to be seen, to hear “good job,” to feel that someone noticed, never goes away. It just goes quiet. Caregiving, done right, is the work of leaning in when someone calls out. That is the work we are building this company to honor.
We put my family name on the door on purpose. When care comes to your mother or father, someone should be personally accountable for how it feels. That someone is me.
We are not open to the public yet. We are doing the unglamorous work of building this the right way before we ever accept a client: earning our Georgia license, choosing our founding team with intention, and training to our own standard. The day we open our doors, families will have somewhere better to turn.
Dan Telford
Founder & Chief Compassion Officer, Telford Loving Care
Two invitations
If you do this work:
We are building our founding caregiver network now. If you have spent your career caring for people and waiting for a company to notice, we built this for you.
If your family will someday need us:
Tell us about your loved one. There is no obligation and no waiting list pressure, just a company that would like to know your family before the day you need one.
We will invest in our caregivers, and we mean truly invest: real gratitude, real perks, real respect, and pay worth staying for. We believe that will matter more than anything else we do, and we intend to prove it.
...restoring dignity, one senior at a time.
Founding Team
Dan Telford
Founder & Chief Compassion Officer
Dan spent seven years running his own staffing agency and 22 years in workers' compensation and managed care, the last 13 at the executive level. His vision for Telford Loving Care centers on how the agency recruits and supports its caregivers.
Dan firmly believes that business isn't about promising what a company will do, but consistently showing it through action. His family name is on the door, and as founder and Administrator of Record for our Georgia license, he is personally accountable for the standard of care that carries it.
Melanie Honeycutt-Casanova, RN, BSN, CHPN, CCM, CDP
Director, ALTRU Academy
Melanie will lead the development of our ALTRU Academy, a caregiver training and development program designed to help caregivers build the knowledge, confidence, and skills needed to provide exceptional care to seniors. She is a Certified Hospice and Palliative Nurse, a Certified Case Manager and a Certified Dementia Practitioner, she is train the trainer certified, and she has spent her career educating caregivers and nursing staff.
She is building our Academy in house, and it reaches well past personal care into dementia and Alzheimer's, end of life, and the psychology of aging, which is why people behave the way they do as their independence slips away.
Amanda Brock
Operations and Finance
Amanda spent fifteen years running operations for service companies, managing teams, branches and multi-location divisions before joining Telford Loving Care. Here she keeps our books and a good deal more. In a company that promises to pay caregivers well and pay them on time, that is not a back office job. It is a promise-keeping job, and Amanda is the one who makes sure the promise holds.
Bianca Gonzales
Caregiver Recruiter
Bianca finds our people. Every caregiver who joins the ALTRU network meets her first, and she screens for character before she screens for anything else.
Angela Gonzales
Scheduling Coordinator
Angela makes sure the right caregiver is in the right home at the right time. When the schedule holds, families stop worrying, and that is the quiet part of care nobody thanks you for.