It starts with honoring the caregiver
Telford Loving Care is an independently owned, non-medical in-home senior care company preparing to launch in Alpharetta, Roswell, and Milton.
What we believe
Telford Loving Care is an independently owned, private-pay, non-medical in-home senior care company preparing to launch in Alpharetta, Roswell, and Milton, Georgia.
Everything we build rests on one conviction: it starts with honoring the caregiver. We choose our caregivers carefully, train them through our own RN-directed ALTRU Academy, and invest in them, and we mean truly invest: real gratitude, real perks, real respect, and pay worth staying for.
We believe that will matter more than anything else we do, and we intend to prove it. A caregiver who is seen and valued pours genuine care into the people they serve. That is how dignity gets restored, one senior at a time.
What we are building
Matching that treats people as people.
We ask your family seventeen questions about your mother. Where she grew up. The music she came up on. The food she misses. What makes her laugh. We ask every caregiver the same seventeen. Then we look for the overlap and introduce one person, the one we chose, not a stack of profiles to sort through. The care plan defines what gets done. The match decides how it feels.
You meet your caregiver before care begins.
We make the match thoughtfully, then introduce you: a short, warm meeting, easily done online, before the first visit. And if the fit ever does not feel right, tell us and we will make it right.
Four gates before anyone reaches training.
A screen, a behavioral assessment, an interview with our founder or our RN, and a competency check. One standard governs all of it. Would we trust this person in our own mother’s home?
The ALTRU Academy.
Our training is directed by Melanie Honeycutt-Casanova, RN, BSN, CHPN, CCM, CDP, a Certified Dementia Practitioner who is train the trainer certified. Half of what we teach is not personal care at all. It is discernment. The armor people build out of shame at needing help. Dignity under resistance. Why someone refuses a shower, and what to do about it. Caregivers begin with orientation to our standards and can go on to specialty work in dementia and end-of-life support.
Independent on purpose.
No franchise, no franchise fees. The slice of every dollar that franchises send to corporate headquarters, we send to our caregivers instead.
Three cities, on purpose.
Alpharetta, Roswell, and Milton. Small enough to know every family we serve.
Where we are today
We are pre-launch. Our Georgia Private Home Care Provider license application is in process, our founding team is in place, and no client care is being delivered yet.
We are building relationships now so that families have somewhere better to turn the day we open our doors.
what we believe and what we are building . A letter from our founder
I sold my house to fund this vision. Not because I had to, but because I believe in it that much.
My name is Dan Telford, and I am building Telford Loving Care on something I have understood my whole life: every person carries the imprint of how they were cared for. The need to be seen, to hear “good job,” to feel that someone noticed, never goes away. It just goes quiet. Caregiving, done right, is the work of leaning in when someone calls out. That is the work we are building this company to honor.
We put my family name on the door on purpose. When care comes to your mother or father, someone should be personally accountable for how it feels. That someone is me.
We are not open to the public yet. We are doing the unglamorous work of building this the right way before we ever accept a client: earning our Georgia license, choosing our founding team with intention, and training to our own standard. The day we open our doors, families will have somewhere better to turn.
Dan Telford
Founder & Chief Compassion Officer, Telford Loving Care
Two invitations
If you do this work:
We are building our founding caregiver network now. If you have spent your career caring for people and waiting for a company to notice, we built this for you.
If your family will someday need us:
Tell us about your loved one. There is no obligation and no waiting list pressure, just a company that would like to know your family before the day you need one.